The Problem
A decade ago, Tiger Woods faced a significant setback when he crashed his Escalade into a tree and his infidelity came into public view, destroying his reputation. However, Tiger Woods made a remarkable comeback, highlighted by his triumph at the Augusta Masters in 2019. In light of his return to form, Irish bookmaker Paddy Power planned a unique welcome for him at the British Open in Northern Ireland. The initiative aimed to playfully remind him to maintain his focus and integrity, symbolizing his journey of staying on the straight and narrow path.
The Solution
Client Retention
Professionals
Digital Services