"The Boys" may revolve around superheroes, yet it boldly blurs the boundaries between fiction and reality. Indeed, many characters and scenarios in the series closely mirror those found in our own lives: from corporate greed to celebrity entitlement and political ambition.

It's a narrative that rings eerily familiar. However, as the disclaimer preceding many Prime Video series and films clearly states: Any likeness to real-life events is purely coincidental.

To introduce the third season of this Amazon Original series to European audiences, we brought this concept to the forefront through a series of targeted contextual advertisements. These ads highlighted the "purely coincidental" parallels found in the series, drawing attention to real-world individuals, events, and institutions in the UK, Italy, France, and Germany. References ranged from politics and music festivals to professional football and even Her Majesty the Queen herself during her Platinum Jubilee celebrations.